I'm Jonathan Max-lino Hatley
A Concord USA Senior User Experience designer by day, and a Writer, Dungeons & Dragons Podcaster, and gamer by night.
Designed for the present for over 4 years, but with the future in mind my entire life.
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Cosmo PRof
Virtual Sign Up
Simplified & Streamlined the virtual sign-up process that clearly instructs, properly obtains/transfers information from, and reviews that information to aid possible consumers with account creation.
BREAKPOINTS: Mobile, Tablet, & Desktop
METRICS: Eliminated 15+ Story points from the Developers Kanban list, giving back several hours of company time to Sally Beauty employees. Furthermore, decreasing the account sign-up bounce rate by 22%.
TIMELINE: July 2025 - August 2025
dIGITAL lIBRARY
COSMO PROF
Homogenized the Digital library to match the Cosmo Prof branding better. Plus displayed the variety of services that Cosmo Prof has to offer.
BREAKPOINTS: Mobile, Tablet, & Desktop
METRICS: Our new page increased Scroll depth and Time on Page by 15%.
TIMELINE: June 2025 - July 2025
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Protect ID
Capital One
Research-backed, new feature enables dealers to assess, run, and verify applicants for safer, more thorough deals.
BREAKPOINTS: Mobile, Tablet, & Desktop
METRICS: Our product was used by 45 dealers and flagged approximately 406 cases of fraud. Additionally, it prevents fraud by 67%.
TIMELINE: March 2024 - July 2025
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Funder IQ
Capital One
Modernized the funding process for Funders to achieve same-day funding with fewer clicks & less effort.
BREAKPOINTS: Desktop
TIMELINE: August 2023 - July 2025